China’s booming economy means many companies are now doing business in the world’s most populous country, but Volvo have been selling and delivering trucks to China since 1934. In the last few years that relationship was expanded rapidly, and in 2004 Volvo Trucks became the first European truck manufacturer with local production with the opening of their first plant in Jinan.
Accordingly China’s participation in VISTA is growing just as quickly. In 2007 they only had 22 teams, rising to 38 teams in 2009. For VISTA 2011, they have the biggest contingent yet, with 60 teams comprising of 232 participants. As the VISTA concept catches on, so does China’s enthusiasm.
“It is a great opportunity to study and work with our team together,” says Bryan Liu, Competence Development manager and trainer in China. “VISTA is much more than a competition. Besides the improvement in knowledge and skills, it takes honour, respect, faith, courage and loyalty from every participant.”
Naturally ambition is high, and nothing would make Bryan Liu happier than seeing a Chinese team make it to the World Final for the first time. But more importantly he looks forward to seeing the improvements in employees’ ability and camaraderie.
“I always hope my team members can enjoy the process and improve self competence, as well as team work and communication,” says Liu. “Of course we all want the ticket to the final in Gothenburg, and one of this year’s targets is to succeed in the VISTA Asia final. But we expect to get a lot back from the competition, even without a ticket to the final.”