VISTA semi finals generate extensive global publicity

Over the past three weeks, VISTA semi finals in Greensboro, Madrid and Curitiba, have generated extensive print, online and even television coverage from a number of media sources across the world.

“We’ve had a lot of journalists visit during the competition, and the response we’ve had has been fantastic,” says Charlotte Falke, responsible for Communication within VISTA. “All the publicity has been very positive and really captures what VISTA is all about. It is also great recognition for all the teams that are taking part.”

Highlights so far has been a television news report from the Latin America semi final in Curitiba, which was screened on Paraná state television, and extensive coverage of the Madrid semi finals in the Spanish media. Overall, all semi finals in Greensboro, Curitiba and Madrid, have generated extensive online coverage from numerous trade and industry media sources, with more content being published every week.

North America VISTA semi final in Greensboro:

Today’s Trucking
http://www.todaystrucking.com/canadian-volvo-techs-to-compete-on-world-stage

Truck News
http://www.trucknews.com/news/b-c-technicians-claim-top-spot-at-semi-finals-of-volvos-vista-competition/1002203478/

Fleet Owner
http://fleetowner.com/news/north-american-techs-earn-spot-volvo-world-championship

Trucking Info
http://www.truckinginfo.com/news/print/story/2013/04/babine-truck-equipment-service-technicians-take-first-vista-world-championship-semifinals.aspx

VehicleSerivcePros.com
http://www.vehicleservicepros.com/press_release/10914628/competition-showcases-best-volvo-trucks-technicians

Truck Parts & Service
http://www.truckpartsandservice.com/babine-service-techs-earn-top-volvo-honors/?utm_source=daily&utm_medium=email&utm_content=04-08-2013&utm_campaign=TPS&ust_id=03d0281bb3&

TheTrucker.com
http://www.thetrucker.com/News/Stories/2013/4/3/Volvotechniciansearn1stplaceinVISTAsemifinals.aspx

Latin America VISTA semi final in Curitiba:

Television report on Paraná state television (in Portuguese)
http://g1.globo.com/pr/parana/paranatv-2edicao/videos/t/edicoes/v/conheca-a-maratona-dos-mecanicos/2509649/

VISTA semi finals in Madrid (in Spanish):

Camion Actualidad
http://www.camionactualidad.es/index.php?option=com_k2&view=item&id=1365:madrid-y-valencia-ganan-la-semifinal-del-campeonato-vista-de-volvo-trucks&Itemid=837